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FLOW is the European Social Media conference exclusively dedicated to fashion and beauty companies. FLOW provides a place for those that shape tomorrow’s social web to meet with various brands. FLOW takes place every year in Paris, on the day before the start of the fashion week. Speakers

Reserve your seat soon as there are only 200 tickets available. The prices start at €490 and you can book your place online. Register

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Because the digital world is vast, FLOW shines light on its most important actors as much as the expert-yet-smaller ones.


A successful digitalisation means identifying and understanding the latest trends and evolutions of digital platforms.


International speakers, as passionate as they are passionating, share their experience within luxury brands.


Professionals from the luxury, beauty, fashion and digital worlds share their wisdom and make themselves available.


Discovering online platforms and digital strategies, to comprehend the rules of this new space.


FLOW is also a lot of unexpected surprises throughout a prolific and playful day!
September 22nd 2014 in Paris

Flow invites those who shape the social web:

Flow is the unique destination in Europe where fashion & luxury digital experts meet the most influential companies in the social media sector. Flow brings together CEOs & founders of highly creative companies, digital experts, bloggers and designers.

The 2014 edition will bring together 30 speakers from all around the world. Representatives of major web platforms (Instagram, Facebook, Twitter, Vine, YouTube ...), influencers (Kristina Bazan from the blog Kayture, Shini Park from the blog Park & Cube ...) and other experts related to innovation (the founder of Withings, the creator of TunePics platform) and brands (Chopard and many others).

- Speakers 2014 -

  • Georges Lewi Georges Lewi

    An expert in the world of storytelling and contemporary mythology, Georges Lewi is the author of « Génération bovari », the definitive guide to Generation Y.

  • Eric Briones Eric Briones

    Eric Briones is a strategic planner and the author of « La Génération Y et le Luxe ».

  • Kristina Bazan Kristina Bazan

    At the tender age of 20, Kristina Bazan has already amassed 800,000 Instagram followers. One of the most talented and influential bloggers of her generation, she has already gained the confidence of some of the luxury industry’s biggest names, including Louis Vuitton, Cartier, Dior, Yves Saint Laurent… Discover the creation of a blogosphere phenomenon.

  • Shini Park Shini Park

    A graduate of the prestigious Saint Martins School, Shini Park began her career as a photographer, graphic designer and digital consultant. An aesthete and hedonist at heart, she created Park&Cube in 2008. Six years later, what was once her personal communication channel has become a veritable institution.

  • Olivier Nicklaus Olivier Nicklaus

    Director, scriptwriter, actor, journalist, writer… Olivier Nicklaus revels in adopting any number of roles. After a much-lauded stint at the Inrockuptibles as a fashion and cinema columnist, he’s now shining once again as a documentary maker. Notable projects include Fashion! for Arte and Je poste donc je suis, la mode 2.0. He will be joining us to discuss his most recent film, a screening of which will be organised during the conference.

  • Serge Alleyne Serge Alleyne

    After creating and then selling Dynamic, followed by Multivea and Nomao, Serge Alleyne, a serial entrepreneur/ engineer, founded Tok Tok Tok, a company that blends technology and logistics to deliver products straight from the store in under 1 hour, 24h/ 24h. Serge Alleyne will tell us how thanks to his delivery service he manages to boost retail and build customer loyalty amongst a brand’s consumers.

  • Justin Cooke Justin Cooke

    Everything started with a simple statement: music and photography were made to be together. By combining the power of these two artistic forms that directly tap into to the emotions, Justin Cooke (ex Burberry/ Topshop) devised Tunepics, a new kind of social network.

  • Stéphanie Tramicheck Stéphanie Tramicheck

    Stéphanie Tramicheck has been the Director-General of Pinterest France since August 2013. Recruited to open the social network’s France office, she is responsible for developping Pinterest’s French online community, brand network and partnerships. A serial entrepreneur, she created the fashion and crafts magazine Détournements de Mode in November 2004 and is also a co-founder of the site, which launched in 2011.

  • Amina Belghiti Amina Belghiti

    Two years after first presenting at FLOW, Instagram and its universe has undergone radical changes. The state is set for Instagram Europe to present the platform’s latest innovations, reveal the examples to follow in the luxury landscape and the Instagrammers you can’t afford to miss out on.

  • Patrick Janelle

    As an instagrammer, Patrick was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is also the director of Spring Street Social Society, a group he formed to connect New Yorkers through pop up dinners and performances in unusual places in Manhattan.


  • Barbara Houdayer Barbara Houdayer

    Chopard, a story 150 years in the making… Glamorous and timeless, the design house’s creations shine on red carpets across the globe. Under the guidance of Geneva-based digital director Barbara Houdayer, the brand’s notoriety became an exciting opportunity. Today, Chopard has confirmed its position as the Internet’s most renowned jeweller.

  • Cédric Hutchings Cédric Hutchings

    Specialising in the development of connected objects, Withings has recently launched the “new generation” Swiss Made Activité watch, which measures both the passing of time and the movement of the human body.

  • Pierre Emmanuel Ster Pierre-Emmanuel Ster & Olivier Receptor

    What if today’s beauty Youtubers were tomorrow’s spokesmodels ? To help us better understand the workings of the social video phenomenon, Google will present a rich analytical study, illustrated by examples of projects (both independent and brand-sponsored) undertaken by Youtubers.

  • Nicolas Cloutier Nicolas Cloutier

    Created two years ago, nose quickly carved out a place for itself in the notoriously closed world of Parisian Haute Parfumerie. Nicolas Cloutier and his partners set themselves the challenge of combining a physical location with an online address thanks to a most unusual application: digital olfactory identification.

  • Florent Canepa Florent Canepa

    1 Tweet or 1 Instagram post = 1 free Daisy by Marc Jacobs product. It’s a simple yet revolutionary formula used by for the duration of its 100% “social” pop-up store in New York. Florent Canepa, director of public relations at Marc Jacobs 5Coty New York) tells us the story behind Daisy Chain…

  • Laurent Buanec Laurent Buanec

    With more than 300,000 followers on Instagram, you could be forgiven for thinking that Laurent Buanec was the ‘next big thing’ of the French blogosphere. In actual fact he’s been the head of brand strategy at Twitter since December 2013. This social network expert will share his insights on deciphering the latest trends and helping brands to use Vine and Twitter to maximise the impact of their campaigns. |

  • Antoine Bing Antoine Bing

    Antoine Bing has been the CEO for Paule Ka since 2002, a House that distributes ready-to-wear clothes in 54 countries. Paule Ka launched his e-commerce website in 2010 and has recently boosted his digital presence by displaying a content and influence strategy entitled « World Wise Woman » which celebrates creative and elegant women, across the globe, depicted in very « Paule Ka » moments.

  • Quentin Vacher Quentin Vacher

    Quentin Vacher is one of the co-founders for JolieBox, purchased by Birchbbox in 2012. From then on he took on the role of Executive Director Europe and Director General France for Birchbox. He will tell us about the success of a business specialising in e-commerce, and one which has just opened its first very own shop in New York.

  • Florence Trouche Florence Trouche

    Facebook, one of the favourite social networks for brands everywhere, has been a partner of FLOW for several years. For this year’s edition, the Facebook team will discuss the latest trends appearing on the platform and will share its ‘best practices’ for generating brand engagement.

  • Billie Withehouse Billie Withehouse

    In creating Wearable Experiments Billie Whitehouse brought together her two passions : fashion and technology. The Australian entrepreneur has been surrounded by fashion since her childhood, and after her studies in design (which she combined with her love for new technology) she launched the very first connected underwear. Several years later, convinced that it is possible to give real meaning to the clothes we wear, Billie launched GPS jackets, which will be the subject of her speech during this conference.

  • Tess Macleod Smith Tess Macleod Smith

    Tess joined The Net-a-Porter Group in January 2012 in a newly created position as VP Publishing and Media, her brief to set up a new global Publishing Division reporting to Founder and Chairman Natalie Massenet and CEO Mark Sebba. PORTER is the first global consumer magazine to be published by the group.

  • Henri Seydoux Henri Seydoux

    The leader in hands-free communications, Parrot launched the first camera-equipped drones for public retail, and in doing so revolutionised the quality and potential of amateur video. Parrot will explain how advanced technology can change everybody’s daily life and what that means for brands.

  • Pierre Laromiguiere Pierre Laromiguiere

    Pierre is President of armstrong, the digital marketing arm of Baobaz Group. he oversees global new business and Strategy for all matters related to Branding & Acquisition matters. He has been dealing over the past 8 years with various clients from media, fashion/apparel, luxury, beauty, consumer electronics, and retail industries in France, UK, US, Canada, Australia, Spain and Italy. His client partners have included big names such as Baccarat, Christian Louboutin, Zadig & Voltaire, Chopard, Yves Rocher, Etam, Sarenza, Orange, etc. Pierre started his career in finance at DuPont de Nemours then IBM.

Program - 2014 edition

From 9am to 7pm
Opening in Innovation with Withings
Cédric Hutchings, CEO
The Secrets of Generation Y
Eric Briones, strategic planner and author of « La Génération Y et le Luxe », & Georges Lewi, author of « Génération Bovari »
Instagram as a tool for creating celebrities
Amina Belghiti & Patrick Janelle
Kristina Bazan, New digital icon and founder of Kayture
Kristina Bazan, blogger and founder of Kayture
The Secrets of Chopard
Barbara Houdayer, Geneva-based digital director
Pinterest instigating tomorrows inspiration
Stéphanie Tramicheck, CEO for Pinterest France
YouTubers: tomorrow’s muses
Pierre-Emmanuel Ster & Olivier Receptor, Google France Team
Celebrating women with Paule Ka
Antoine Bing, CEO for Paule Ka
From Saint Martins to Park & Cube : Shini Park
Shini Park, blogger and founder of Park & Cube
The net-a-porter phenomenon
Tess Macleod Smith, VP Publishing and media
Lunch Break
Screening of « La Mode 2.0 »
Olivier Nicklaus, director, scriptwriter, actor, journalist, writer
Nose, the new olfactory destination
Nicolas Cloutier, CEO
From e-commerce to retail: Birchbox
Quentin Vacher, executive director for Europe and director general for France at Birchbox
Tok Tok Tok – how digital can breathe new life into the point of sale?
Serge Alleyne, CEO
The Marc Jacobs Tweet Shop
Florent Canepa, director of public relations at Marc Jacobs (Coty New York)
Justin Cooke, CEO
Tea Break
Laurent Buanec
Laurent Buanec
No waiting! Innovation shorten the buying decision process
Pierre Laromiguiere, Amstrong
Wearable Experiments – When Fashion meets Technology
Billie Withehouse, CEO, founder of Wearable Experiments
Facebook 2015
Florence Trouche, Facebook France Team
Parrot – Drones: accessible innovation
Henri Seydoux, CEO

Participants : Flow is made for you

The 2011, 2012 and 2013 events brought each more than 300 participants who work for luxury brands (Dior, Chanel, LVMH, Coty, L’Oréal, BPI…), agencies (Vivaki, Havas, Mazarine…) and media (Times, FrenchWeb, Figaro…).

Agrandir la carte

Register : Get your ticket before sold out !

Flow will host 200 participants, and the 2013 event was sold out many days before the start of the conference, so get in touch soon to reserve your place.

  • Regular Ticket

    €790 If places are available, from 1st August to 21 September 2013.
  • Second Ticket

    €690 Reserve two places for the same company and benefit from a preferential rate for the second place.
Call Ykone : (+33) 1 75 77 64 80 or E-mail :

Previous editions

Mini Flow Paris 2013 Mini Flow Paris 2013 Mini Flow Paris 2013 Flow NYC Flow NYC Flow Paris 2012 Flow Paris 2012 Flow Paris 2012 Flow Paris 2011 Flow Paris 2011
Mini Flow Paris 2013 Flow NYC 2013 Flow Paris 2012 Flow Paris 2011

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Sponsors FLOW - 2014