FLOW is the European Social Media conference exclusively dedicated to fashion and beauty companies. FLOW provides a place for those that shape tomorrow’s social web to meet with various brands. FLOW takes place every year in Paris, on the day before the start of the fashion week. Speakers
Reserve your seat soon as there are only 200 tickets available. The prices start at €490 and you can book your place online. Register
Flow is the unique destination in Europe where fashion & luxury digital experts meet the most influential companies in the social media sector. Flow brings together CEOs & founders of highly creative companies, digital experts, bloggers and designers.
The 2014 edition will bring together 30 speakers from all around the world. Representatives of major web platforms (Instagram, Facebook, Twitter, Vine, YouTube ...), influencers (Kristina Bazan from the blog Kayture, Shini Park from the blog Park & Cube ...) and other experts related to innovation (the founder of Withings, the creator of TunePics platform) and brands (Chopard and many others). The speakers list will be announced during July and updated in the following weeks.
An expert in the world of storytelling and contemporary mythology, Georges Lewi is the author of « Génération bovari », the definitive guide to Generation Y.
Eric Briones is a strategic planner and the author of « La Génération Y et le Luxe ».
At the tender age of 20, Kristina Bazan has already amassed 800,000 Instagram followers. One of the most talented and influential bloggers of her generation, she has already gained the confidence of some of the luxury industry’s biggest names, including Louis Vuitton, Cartier, Dior, Yves Saint Laurent… Discover the creation of a blogosphere phenomenon.
A graduate of the prestigious Saint Martins School, Shini Park began her career as a photographer, graphic designer and digital consultant. An aesthete and hedonist at heart, she created Park&Cube in 2008. Six years later, what was once her personal communication channel has become a veritable institution.
Director, scriptwriter, actor, journalist, writer… Olivier Nicklaus revels in adopting any number of roles. After a much-lauded stint at the Inrockuptibles as a fashion and cinema columnist, he’s now shining once again as a documentary maker. Notable projects include Fashion! for Arte and Je poste donc je suis, la mode 2.0. He will be joining us to discuss his most recent film, a screening of which will be organised during the conference.
After creating and then selling Dynamic, followed by Multivea and Nomao, Serge Alleyne, a serial entrepreneur/ engineer, founded Tok Tok Tok, a company that blends technology and logistics to deliver products straight from the store in under 1 hour, 24h/ 24h. Serge Alleyne will tell us how thanks to his delivery service he manages to boost retail and build customer loyalty amongst a brand’s consumers.
Everything started with a simple statement: music and photography were made to be together. By combining the power of these two artistic forms that directly tap into to the emotions, Justin Cooke (ex Burberry/ Topshop) devised Tunepics, a new kind of social network.
Stéphanie Tramicheck has been the Director-General of Pinterest France since August 2013. Recruited to open the social network’s France office, she is responsible for developping Pinterest’s French online community, brand network and partnerships. A serial entrepreneur, she created the fashion and crafts magazine Détournements de Mode in November 2004 and is also a co-founder of the site Quittance.com, which launched in 2011.
Two years after first presenting at FLOW, Instagram and its universe has undergone radical changes. The state is set for Instagram Europe to present the platform’s latest innovations, reveal the examples to follow in the luxury landscape and the Instagrammers you can’t afford to miss out on.
As an instagrammer, Patrick was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is also the director of Spring Street Social Society, a group he formed to connect New Yorkers through pop up dinners and performances in unusual places in Manhattan.
Chopard, a story 150 years in the making… Glamorous and timeless, the design house’s creations shine on red carpets across the globe. Under the guidance of Geneva-based digital director Barbara Houdayer, the brand’s notoriety became an exciting opportunity. Today, Chopard has confirmed its position as the Internet’s most renowned jeweller.
Specialising in the development of connected objects, Withings has recently launched the “new generation” Swiss Made Activité watch, which measures both the passing of time and the movement of the human body.
What if today’s beauty Youtubers were tomorrow’s spokesmodels ? To help us better understand the workings of the social video phenomenon, Google will present a rich analytical study, illustrated by examples of projects (both independent and brand-sponsored) undertaken by Youtubers.
Created two years ago, nose quickly carved out a place for itself in the notoriously closed world of Parisian Haute Parfumerie. Nicolas Cloutier and his partners set themselves the challenge of combining a physical location with an online address thanks to a most unusual application: digital olfactory identification.
1 Tweet or 1 Instagram post = 1 free Daisy by Marc Jacobs product. It’s a simple yet revolutionary formula used by for the duration of its 100% “social” pop-up store in New York. Florent Canepa, director of public relations at Marc Jacobs 5Coty New York) tells us the story behind Daisy Chain…
With more than 300,000 followers on Instagram, you could be forgiven for thinking that Laurent Buanec was the ‘next big thing’ of the French blogosphere. In actual fact he’s been the head of brand strategy at Twitter since December 2013. This social network expert will share his insights on deciphering the latest trends and helping brands to use Vine and Twitter to maximise the impact of their campaigns.
In creating Wearable Experiments Billie Whitehouse brought together her two passions : fashion and technology. The Australian entrepreneur has been surrounded by fashion since her childhood, and after her studies in design (which she combined with her love for new technology) she launched the very first connected underwear. Several years later, convinced that it is possible to give real meaning to the clothes we wear, Billie launched GPS jackets, which will be the subject of her speech during this conference.
Facebook, one of the favourite social networks for brands everywhere, has been a partner of FLOW for several years. For this year’s edition, the Facebook team will discuss the latest trends appearing on the platform and will share its ‘best practices’ for generating brand engagement.
The leader in hands-free communications, Parrot launched the first camera-equipped drones for public retail, and in doing so revolutionised the quality and potential of amateur video. Parrot will explain how advanced technology can change everybody’s daily life and what that means for brands.
More informations about speakers 2014 will be announced soon!
Cédric Hutchings, director-general of Withings
The Secrets of Generation Y
Eric Briones, strategic planner and author of « La Génération Y et le Luxe », & Georges Lewi, author of « Génération Bovari »
Amina Belghiti & Patrick Janelle
Kristina Bazan, New digital icon and founder of Kayture
Kristina Bazan, blogger and founder of Kayture
The Secrets of Chopard
Barbara Houdayer, Geneva-based digital director
YouTube by Google France
Google France Team
From Saint Martins to Park & Cube : Shini Park
Shini Park, blogger and founder of Park & Cube
Screening of « La Mode 2.0 »
Olivier Nicklaus, director, scriptwriter, actor, journalist, writer
Nose, the new olfactory destination
Tok Tok Tok – Chow digital can breathe new life into the point of sale?
The Marc Jacobs Tweet Shop
Florent Canepa, director of public relations at Marc Jacobs (Coty New York)
Tunepics : Instagram + iTunes
Vine – Twitter 2015
Wearable Experiments – When Fashion meets Technology
Billie Withehouse, founder of Wearable Experiments
Facebook France Tream
Parrot – Drones : accessible innovation
The 2011, 2012 and 2013 events brought each more than 300 participants who work for luxury brands (Dior, Chanel, LVMH, Coty, L’Oréal, BPI…), agencies (Vivaki, Havas, Mazarine…) and media (Times, FrenchWeb, Figaro…).
Flow will host 200 participants, and the 2013 event was sold out many days before the start of the conference, so get in touch soon to reserve your place.
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