FLOW is the European Social Media conference exclusively dedicated to fashion and beauty companies. FLOW provides a place for those that shape tomorrow’s social web to meet with various brands. FLOW takes place every year in Paris, on the day before the start of the fashion week. Speakers
Reserve your seat soon as there are only 200 tickets available. The prices start at €790 and you can book your place online. Register
Flow is the unique destination in Europe where fashion & luxury digital experts meet the most influential companies in the social media sector. Flow brings together CEOs & founders of highly creative companies, digital experts, bloggers and designers.
Graduated from ENA, he was made head of the coordination group, and also head of buying at EDF. Soon after, he became techincal advisor and head of the presidency cabinet for the UMP party, under Nicolas Sarkozy's leadership. In May 2007, he played a part in the holding of the Bouygues group, and then finished by being officially named Director of the executive team for the TF1 group on the 22nd of June 2007. On the 25th of April 2013, he was appointed Director General for the French branch of the social network site Facebook, and started this job on the 3rd of June.
With an impressive portfolio that includes work for clients as varied as YSL, Vogue and Karl Lagerfeld, Coco Rocha is without a doubt one of today’s most successful models. Known for her charitable work in Haiti, Cambodia, Canada and the US, she has designed jewellery collections and created documentaries to raise money and awareness for her causes. With 10 million followers worldwide, Rocha has a strong presence on social networks and recognises the increasing influence and growth of the digital side of fashion.
Nicolas Ferrary joined Airbnb when they opened their French offices in February 2012. As Director of Operations he is predominately in charge of business developement and partnerships. In May 2013, he became the French Director, heading up a team consisting of about 20 people who are in charge of overseeing the development of service for french guests and travellers. Before joining Airbnb, Nicolas was the Regional Manager at Groupon France, after working as a Consultant at McKinsey.
Moscow born Valentine Uhovski is Tumblr’s ‘Fashion Evangelist’. Having worked as editor of Russia and Germany editions of Interview Magazine and as a consultant for brands such as Bottega Veneta, Uhovski is no stranger to the social side of fashion. Remarking that fashion is one of Tumblr’s largest communities, Uhovski harnesses the social network’s influential powers, connecting interesting but unheard of bloggers with large, established and prestigious brands.
Man Repeller is the humorous site for serious fashion, offering a unique and authentic perspective on the latest styles and trends. Since its launch in 2010, the blog has only seen an increase in success, receiving ‘Best Overall Blog’ at the 2012 Bloglovin’ awards. With over 5 million page views a month, the site has a staggering social media following thanks to Medine’s witty, candid and innovative approach to fashion.
A native of San Francisco, Yuri Lee co-founded lookbook.nu in 2008. Today, the whole world knows this street-style platform, which takes the form of a social network, and allows people to browse, post and comment on looks uploaded by members. Lookbook.nu is based upon the belief that real fashion is found on the street. With over 1.3 million subscribed members, modelling agencies frequently use the site to recruit new models!
Based in Paris, Stéphanie (@stramich) is Pinterest’s country manager in France, where she's responsible for further building and supporting the French Pinterest community of pinners, partners and brands across categories such as food, fashion, art, and DIY. Prior to Pinterest, Stéphanie served as country manager in France for Etsy.com, the worldwide leading marketplace for handmade goods. She was also one of the first DIY bloggers in France and founder of Détournements de Mode, a craft and fashion magazine.
Shawn Thomson is a regular contributor to the inspiring trend-searching blog, Cool Hunting, sharing tips and stories, which highlight innovative projects around the world. As a founding partner at the successful digital advertising network Largetail, Shawn is a renowned creative thinker whose interests lie in exploring and making the most of the influential and artistic aspects of the digital world.
Raman Kia is a digital marketing veteran, having played major roles in online marketing for esteemed brands such as Burberry and The Net-A-Porter group amongst others. As a military school alumnus and former member of a rock band, Raman Kia may seem like an unlikely candidate to be wearing a sharp suit and tie to work everyday. But thanks to his unparalleled intelligence and hunger for exploring the unknown, he is now at the top of his field as the Executive Director of Integrated Strategy for Condé Nast.
Self-taught business man of 25 years old, Romain Moyne is now at his second company: Where To Get. Based on the idea of ‘crowdsourcing’, this platform helps anyone who might have seen an item of clothing on the street, or on a blog to find out where to buy it. Launched in May of 2011, W2G now has over 10,000 members and counts about 100 photos uploaded to the site each day.
Having completed her studies at business school, Arbia Smiti became set on th idea to help fans to support their favourite designer, by creating a community network…Carnet de Mode, the first crowd-funding site dedicated to fashion was therefore born in 2011. Starting off as a simple fashion blog, this ardent Christian Lacroix fan finally transformed the support with the aim of shining the light on future creative geniuses.
Pauline & Jeremy have been working on Google+ since its launch in 2011. Pauline is responsible for the development of Google+ for the SEEMEA region (Southern & Eastern Europe, Middle East & Africa). She joined Google in 2008 as an Inudstry Manager for the luxury and consumer goods sectors. Before that, she was a Project Manager within the research department at France Télévisions Publicité. After a year of International Marketing at L'Oréal Paris, Jeremy joined Google to become product manager for Google+ within Google France's consumer marketing department. He helps those passionate about fashion and the content creators to get the best out of this tool.
Sebastien Fabre is the co-founder and CEO of Vestiaire Collective. Created in Paris at the end of 2009, the 'social shopping' platform's growth is based on the very strong selection of products its catalogue is made of, as well as on the millions of interactions going on between the members of its community. In 2013, Vestiaire Collective won the "entrepreneurial award" at the European E-Commerce Awards. Previously, Sebastien worked for Miscrosoft, first in France then internationally and directed the Internet pole of Trader Classified Media (70 websites in 21 countries), until the group's buy-over.
Gabriel Hubert is the CEO and co-founder of Nitrogram, the advanced analytics and engagement platform for brands and digital groups on Instagram. Designed to help them better understand, monitor and leverage their community on the vintage square photo network, Nitrogram is used in over 25 countries (Boucheron, Edelman Digital, Hermès, Hyatt Hotels, Nars Cosmetics, Nespresso, Wieden Kennedy, etc...) while also powering the Nitrogram 50, a ranking of more than 650 brands on Instagram.
Created in 1988, Maison Martin Margiela does not come short of means when it wants to throw out-of-the-norm runway shows. For each show, the brand ceases the opportunity to surprise and always goes with originality and nonconformism. For instance, the fashion house will always prefer to show its collections in original places such as metro stations or vacant lots, instead of classic catwalks. The founder and its team never speak in their own names but as a united group, with a brand communication as elaborate offline as it is online.
Recognized as one of the original street style blogs, Face Hunter features international fashion photos shot by Yvan Rodic. His equally influential personal blog, YvanRodic.com, documents his global explorations. After starting the site in 2006, he quickly gained popularity and has since released two successful books. In March 2010, Yvan was featured in Vogue as one of the “Top 5 Power Bloggers” and in 2013 he was featured as #18 on Signature 9’s list of top 99 most influential style bloggers. In addition to photography, Yvan has recently explored video and design projects. Recent collaborations include Fiat, Kempinski Hotels, Tony & Guy, Kanon Vodka and Urban Outfitters.
Trilingual and with qualifications from three prestigious schools, in April 2013 Roxanne Varza was named amongst the top 30 most influential Women in New Technology under 30 years old, by Business Insider. A native of Silicon Valley, today she is in charge of both the BizSpark programme, and managing relationships with start-ups at Microsoft France. She often writes about entrepreneurship in renowned eco-business magazines and co-organises the Failcon Paris conference.
Olivier is managing director of Twitter in France. He recently joined the company after working as managing director of Hi-Media, one of Europe’s most important publicity agencies, for 10 years. He had previously worked at Adlink, a German publicity agency. Olivier began his career in newspaper journalism, working for The Racing Post, Foot Edition and PQR. To follow him on Twitter, search for @gonzalezolc
Pierre-Dimitri Gore-Coty has been heading Uber's French operation for the past year. Pierre is originally from Paris, and studied Engineering at Ecole Centrale Paris, before heading to New York to pursue a Master's degree in Financial Engineering at Columbia University. Pierre started his career at Goldman Sachs in London, on the firm's proprietary trading desk. In 2010, Pierre left Goldman Sachs to start a 350m$ hedge fund with some of his former colleagues. He resigned in June 2012, and has been working with Uber since then.
With a degree from the Léonard de Vinci School of Management in Paris, Eric is, in the daytime, a strategic planner at Publicis & Nous, and, when night comes, a trendsetter darkplanneur.com, his blog. Eric Darkplanneur Briones is also the founder of the successful web-show “le Cabinet des curiosités”, a free-spirited think tank with such notable guests as Stephane Guillon, Guy Bedos and François Hollande. Darketing, Mr Twitter and Le Cabinet des Curiosités produced by TheyProduce, have earned the status of Internet rendezvous for media specialists.
Upon graduating from Science-Po Paris in 2002, Thomas Jamet started off at Carat before co-founding Deepblue, the consulting branch of Aegis Media group, in 2004. He became the chairman of Newcast in 2009, Brand Content and production entity of the VivaKi group. Today, he is the Chairman of Moxie, where he leads over 60 talents creating next-generation campaigns for such brands as L'Oréal, Ralph Lauren, Chloé, Swarovski, etc. Teacher at Sciences-Po Paris, CELSA and ISCOM, Thomas has thus published his first book 'Ren@issanceMythologique, l'Imaginaire et les Mythes de l'Ere Digitale' (François Bourin, 2011) with a preface from sociologist Michel Maffesoli. The book was elected most influential essay of the year at the 2012 HubAwards. He published his second book 'Les nouveaux défis du Brand Content' in 2013 (Pearson VIllage Mondial).
Franck has more than 14 years experience in the online industry. Starting his career in the online advertising business, he evangelized the French market with Search Engine Marketing from 2001 at Looksmart and then at Google in 2002 as the very first French employee of the search engine. Prior to Demandware, he was successively CEO co-founder of webwag (2006), a widget and mobile application provider for merchants and advertisers and director ecommerce at Toys R Us France where he launched from scratch in 2009 the merchant site of the top leading toys and baby products retailer.
Chrissy Fitzgerald is EU Head of Commercial at ShopStyle by POPSUGAR, a leading fashion search engine, overseeing all revenue generation through management of retailer relationships, partnerships and other business development opportunities. Chrissy recently joined ShopStyle from Thomas Cook Online, where she worked both on strategy for the CEO and within the commercial side of the business. She spent several years at a leading management consulting firm before making the move to e-commerce.
Pierre is President of armstrong, the digital marketing arm of Baobaz Group. he oversees global new business and Strategy for all matters related to Branding & Acquisition matters. He has been dealing over the past 8 years with various clients from media, fashion/apparel, luxury, beauty, consumer electronics, and retail industries in France, UK, US, Canada, Australia, Spain and Italy. His client partners have included big names such as Baccarat, Christian Louboutin, Zadig & Voltaire, Chopard, Yves Rocher, Etam, Sarenza, Orange, etc. Pierre started his career in finance at DuPont de Nemours then IBM.
More speakers will be announced soon!
The 2013 edition of the event will revolve around the theme of "The Fast-Moving World of Consumer Content". The different speakers will use all of their knowledge to provide answers to the brands' latest questions.
Put to the test by new habits of fast-consumption, brands must create, more than ever, new content that will easily be read online and shared by the reader to his or her different online communities, (blog article, Tweet, Facebook post, Google+ post, video, photo, infography, etc.) while making sure that the content remains qualitative.
Luxury, fashion and beauty brands must find a way to convey emotion and dream, while following the new trend of exponential content consumption. Thus benefiting from fast-paced vitality as well as an increased ROI.
Into the wild: untangling the digital jungle
Thomas Jamet, CEO France Moxie, Eric Briones, Publicis et Nous & Olivier Billon, CEO Ykone
Documenting life: a ‘Dear Diary’ approach to blogging
Yvan Rodic, Blogger, Founder of Face Hunter
Look, listen, inspire: keys to a compelling community
Yuri Lee, Founder, Lookbook.nu
All for the fans: Facebook, a game changer for brands
Laurent Solly, CEO France, Facebook
Photography: an ethical and aesthetic solution
Genevieve Petit, Founder, Petit Web
Social from scratch: the tale of AirBNB
Nicolas Ferry, CEO France, AirBNB
Blogger 101: a brief guide to better business
Leandra Medine, Blogger, founder of The Man Repeller & Shawn Thomson, Blogger at CoolHunting
Campaygn: changing the way we look at blogs
Olivier Billon, CEO Ykone
See it, save it, shop it: the Pinterest paradigm
Stéphanie Tramicheck, Pinterest
Looking forward: today's innovations for tomorrow's campaigns
Romain Moyne, CEO Where to Get It & Gabriel Hubert, CEO Nitrogram
What’s next? Changes and challenges in e-commerce
Arbia Smiti, CEO Carnet de Mode & Sebastien Fabre, CEO Vestiaire Collective, Franck Poisson, Senior E-Commerce Strategist Demandware
The customer comes first: an Uber user-friendly experience
Pierre-Dimitri Gore-Coty, CEO France, Uber
How the web has changed the way people buy fashion
Chrissy Fitzgerald, Popsugar
Changing channels: confessions of a content publisher in the digital age
Raman Kia, Marketing Director, Condé Nast USA
A new extension for a new digital territory
Caroline Ramade, Responsable de l’innovation, Mairie de Paris
Time for Twitter... and Vine
Olivier Gonzalez, CEO France Twitter
No editing! From real time content production to instant consumption
Pierre Laromiguière, CEO Armstrong
Unmasking Margiela: from collective to community
Maison Martin Margiela Communication Team
The face of fashion: Coco speaks social media
Coco Rocha, Model
Power to the curators: the rise of the reblog
Valentine Uhovski, Fashion Evangelist, Tumblr
When search goes social: the ever-growing influence of Google+
Pauline & Jeremy, Google France
The 2011 and 2012 events brought each more than 300 participants who work for luxury brands (Dior, Chanel, LVMH, Coty, L’Oréal, BPI…), agencies (Vivaki, Havas, Mazarine…) and media (Times, FrenchWeb, Figaro…).
Flow will host 200 participants, and the 2012 event was sold out many days before the start of the conference, so get in touch soon to reserve your place.
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